The business world is forever globalizing which means that for a company to reach customers in far-flung corners of our global village the need for linguistic consulting services will arise at some point. English is without a doubt the most used commercial language but there are billions of consumers whom you can only reach effectively through another language. Common Mistakes When Choosing Providers of Linguistic Consultancy Services.
The acquisition of competent translators, interpreters, and copywriters knowledgeable in other languages thus becomes a critical business need. Thankfully, there are plenty of companies providing these services and with careful research, you’ll most probably get a provider who will satisfy this important need.
While the providers of these services are not in short supply, is easy to make costly mistakes that will make you fail to address business needs leading to expenses that could be avoided when appropriate research is done. So, which are the most common mistakes and how can you avoid them?
Also, Read: Role Of Big Data In Business Growth
Getting Swayed By Brand Names
Since your business is your number one priority, you might decide to spend as much as possible when looking for linguistic consultancy. To this end, you might decide to hire contractors whose brand names are well established in the belief that only they can deliver the services you desire.
While such brands might have a great reputation, it is important to remember that they might be charging several times higher than providers with similar expertise but whose brand is not easily recognizable. In such a scenario you’ll actually be paying for the brand name rather than the service being provided.
In many instances, there are specialists who do not have a big name but have the expertise to provide great quality service. Before engaging a provider, therefore, pays to obtain multiple quotes to compare prices and also to interview potential providers to satisfy yourself that they have the capability to provide what you need without overcharging you.
Contracting Based On Cost Alone
Related to the scenario above there are many business owners who’ll only look at the cost of the service being provided when choosing a provider. While you certainly want to spend as little as possible, it is important to remember that the provision of great services requires investment in the right technology and staff training. Great service providers will, therefore, have invested in the right tools and employee education.
As you’d expect, such companies will charge higher than providers who are deficient in staff or those that lack the necessary expertise. You must, therefore, avoid the temptation of hiring contractors whose charges are too way below the industry standard as these are most likely to disappoint.
Apart from cost, you’d do yourself a favor to find out the kind of customer service to expect from the service provider. Is the provider, for instance, easy to reach? How soon can you expect to be attended to after you raise a query? What kind of testimonials has the provider received from past clients? In a nutshell, a provider of linguistic consultancy services should not only be affordable but should also be easily accessible even after your initial engagement is over. Common Mistakes When Choosing Providers of Linguistic Consultancy Services.
A Linguist vs a Polyglot
- phonetics (the study of the production, acoustics, and hearing of speech sounds)
- phonology (the patterning of sounds)
- morphology (the structure of words)
- syntax (the structure of sentences)
- semantics (meaning)
- pragmatics (language in context)